Comments on: Free is Great http://prmagnet.wordpress.com/2008/04/24/free-is-great/ A 20-something's account of the career possibilities in public relations Thu, 12 Jun 2008 15:32:35 +0000 http://wordpress.com/ hourly 1 By: Barsi http://prmagnet.wordpress.com/2008/04/24/free-is-great/#comment-78 Barsi Wed, 30 Apr 2008 23:33:13 +0000 http://prmagnet.wordpress.com/?p=43#comment-78 I wouldn't say that "free" is killing all advertisement-funded media, exactly. In order for newspapers to survive, they'll just have to be more localized, handling issues that smaller communities will care about. And I don't think businesses will have to compete; they'll have to adapt. If they don't, THEN they will die. The problem with newspapers and other industries whose former monopolies are endangered by more convenient, cheaper outlets online (see: movies, music) is that they aren't evolving with technology. Public relations should surely do the same. I wouldn’t say that “free” is killing all advertisement-funded media, exactly. In order for newspapers to survive, they’ll just have to be more localized, handling issues that smaller communities will care about. And I don’t think businesses will have to compete; they’ll have to adapt. If they don’t, THEN they will die.

The problem with newspapers and other industries whose former monopolies are endangered by more convenient, cheaper outlets online (see: movies, music) is that they aren’t evolving with technology. Public relations should surely do the same.

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